Private Label Rights (PLR) sales is a great way to make money, but it’s not as easy as it sounds. One of the challenges that comes up a lot is how to do SEO for PLR products.
Since you didn’t create the product itself and you may not be the only one selling it, how do you draw people in to buy from you instead of your competitors or the PLR broker?
While there’s no simple answer to this, there are a ton of ways you can work on SEO for your PLR sales business to get more organic traffic over time. Here are 10 tips you can apply to your business to see better results.
1. Market Your Knowledge, Not Your Products
If you’re trying to sell PLR products in a crowded market, it’s going to be easier for you to do SEO for knowledge-based content related to your products rather than the products themselves. This is almost always the case, since knowledge-based keywords tend to have higher traffic numbers.
If you have a website where you sell your products from, you can use content marketing to bring people to your website where you then point them toward your PLR products. Think of it like affiliate selling where you’ll talk about your PLR products in the context of informing people on how to use them or recommending them.
Product SEO works best when connected with knowledge-based SEO. They work together to give your site more authority and make your recommendations stand out in search.
2. Focus on a Few Products
Getting a few specific products to rank will be simpler than trying to rank a ton of different products. If you focus on doing SEO for a specific collection of PLR products, you’re more likely to get those to rank because you’ll be using the same keywords more regularly. When all your effort is going into just a few products instead of many different ones, your website will feel more focused and all your pages will benefit from the consistency.
The more your products are related to each other, the easier it will be the rank on search. When you can do SEO for multiple products at the same time, your products and pages will work together to boost your overall ranking.
PLR Hustle
Find a range of complementary PLR products to sell your audience.
One way you can still get this benefit without reducing your product catalog too much is by bundling products together into package deals. If you’re selling a few individual books, give your customers an option to buy those books as a package for a better price. These packages can be marketed as a one-stop solution for your customers.
3. Interlink Your Products
Any pages where you have products showing up should also link to other similar products. This is a good way to help search engines know that the products are all coming from the same place, boosting the SEO for all your products if one gets more traffic.
The other part of interlinking is making sure every part of your website and ecommerce store are connected. You need internal links going throughout your blogs to your products pages to your about page and everywhere else.
Practically speaking, internal linking also helps make your website more navigable, which is beneficial to SEO. When you have different products you’re selling on your website, you need to make it easy for people to navigate between your product pages and find information on each one. Internal linking helps with that, making the user experience on your website much better.
4. Combine to Conquer
Whenever you get the chance to work with relevant creators in your space, take it seriously. Collaborating is a great way to boost your presence online and tap into the SEO efforts of other creators, helping you extend your reach and bring more people to your store.
Collaborations are a two-way street. You give something and you get something. Usually, it’s mentions, links, recommendations, or the like. Links from reliable creators that share some part of your audience can give your SEO a good boost by adding to the authority of your website and increasing your traffic.
5. Address Specific Concerns
If you demonstrate how your products are useful to help your audience with specific problems they face, this can be great for your SEO. Use product descriptions, articles, and other media on your website to tell the story of how your products fill a gap and meet a unique need.
Look for questions and long-tail keywords that relate to your products, even if they have very little traffic coming in. If you can optimize for these areas and bring in more organic traffic, it can be beneficial for your ranking in more competitive keywords as well.
6. Utilize Customer Reviews
Customer reviews can have a huge impact on your SEO by providing social proof of how reliable you are. In particular, reviews on Google My Business can have a huge impact on your SEO. You can use these and other reviews on your website as social proof of how people use and love your products.
With PLR products, you have the benefit of drawing from reviews posted elsewhere. You can take reviews about the products you’re selling and display them on your website, citing the original source and linking to it. Once you have reviews from your own customers, you can phase those into the design instead.
Use reviews in combination with long-tail keywords and keyword questions. Reviews from customers who have purchased the PLR products can serve as good answers for questions as well as third-party sources to vouch for what you’re also saying. Considering the weight search engines place on reviews, see what you can do to use them to your advantage.
7. Search for Untapped Markets
Similar to how long-tail keywords can be good for your SEO, marketing your products into an untapped market is a good way to boost your traffic and bring more people in.
What does it mean to target an untapped market? It’s all about looking for areas where your PLR products could be used but aren’t currently. For example, you could market unique artwork as a good fit for doctor’s consultation offices.
Look for people who could benefit from your products who are not currently part of the target market. Include keywords and information that’s targeted to these people specifically.
8. Use Keywords to Describe Products
It may feel obvious, but using keywords well can make a huge difference for your SEO. Many online stores are not using keywords correctly in products pages and other content.
Keyword stuffing is a bad policy that won’t help your SEO, but you should definitely be using keywords in product titles, descriptions, and throughout product pages and blog posts. Focus on a few main keywords, using only one at a time in different places. Don’t try to force all your keywords into each page.
Be consistent and use keywords to make the content of your pages clear to search engines. Keywords are helpful for connecting your products and content to ongoing conversations outside your website. If you’re not using keywords wisely, you’re probably missing out on ranking higher for a wide variety of relevant searches.
9. Provide a Full Picture of Your Products
I don’t mean that you need to provide a ton of actual pictures of your products (unless they’re physical products, of course). What this means is that you should talk about the products you’re selling in as much detail as you can.
Help your audience to get a real feel for what your products are like before they make a purchase.
This isn’t just a good tip for selling to people. It can help you with SEO as well. The more detail you give about a product, the more you’re likely to show up for searches you didn’t expect. As long as you’re giving useful information, more is better.
10. Don’t Get Too Google-Focused
SEO is usually focused entirely on ranking for Google search results, but there are other search engines that can bring you traffic as well. Why not check out how your website is performing on Bing? Bing SEO can help you get a lot of attention in a crowded industry since most people will concentrate more on selling through Google than Bing.
It doesn’t hurt to align your content for Bing SEO. Most of the fundamentals will be similar to Google SEO, but Bing provides more information on what you should do to rank better on their results pages. Give it a try and see if you can bring extra traffic in from a different source.
PLR products present an interesting SEO challenge, but there are many ways you can boost your ranking even without having full control over the products themselves. Try these 10 tips and see if you can attract extra traffic to your store!
