If you’re looking for a way to take your email marketing up a notch, you might be surprised how much the right tool can do for you.
There are a lot of productivity tools on the market, but Notion has a few unique features that put it a step ahead of the competition. It’s a great tool for planning and organizing, but that’s not all you can do with it. When it comes to digital marketing, you’ve got a lot of options.
Here are 8 ways you can use Notion to boost your digital marketing and be as effective as possible in reaching people.
Notion – Productivity, Note Taking, Sharing & More
Your everything app. Make your work and your life more productive with Notion!
1. Simple Writing with Notion AI
Since 2023, Notion AI has been available to users as an add-on with a small additional monthly cost. It’s a fantastic resource to help with simple writing tasks, brainstorming ideas, editing your copy, summarizing long documents, and generally helping out with all things copy and content.
AI can assist in all types of marketing.
If you’re doing content marketing, you can use it to help generate new ideas for videos, blogs, or social media posts. You can even use it to help you create blog post outlines that you can refine and use for your own website or guest posting.
For ads, you can generate a ton of different ad copy to get your creative juices flowing.
Doing market research? Have Notion AI summarize large industry research reports to quickly draw out the most important pieces of information for your business.
While Notion’s AI is not super advanced, it’s excellent for simple applications in marketing and works well when you have a lot of different things to do. You can get a lot of value out of it!
Read more about how AI can help you with content creation here.
2. Create a Central Hub
Everything is more difficult when information is closed off. It happens unintentionally for most teams, but it’s easy enough to solve if you’ve got a tool like Notion in your toolkit. You can create a central database for marketing policies, links, content guides, ad copy, and everything you can think of.
Notion gives you a solid platform to build your own database of information about your business. You can keep all the information together so that everyone who needs it can access it. Anyone supervising can also see what’s going on and refer people to the database when they need resources.
Centralizing your information makes it far easier to work together with a team of any size and maintain consistency in what you’re sending out.
3. Stay Organized
How do you keep all your marketing calendars, personal calendars, and work calendars straight? Notion Calendar connects everything together and integrates it with your Notion database.
While Notion Calendar is a separate app, it integrates seamlessly with Notion. It also syncs with Google Calendar, giving you the chance to put all your calendars together into one.
I know another calendar app doesn’t sound like a lot of fun, but it actually does help make life easier for you! Especially because of the flexibility you get with your combined calendars. You can take things from your Notion boards and have them directly integrated into your calendar, then you can view your combined calendar in different layers, allowing you to customize your view depending on what you need to see at any given time.
This is a great feature when you’re doing a few different marketing activities at once. View them individually, or layer them on top of each other to get a more comprehensive picture of what’s going on.
4. Track Everything in One Place
In the same vein as the calendar, Notion is a great place to track the different activities you’re doing. Whether you’re doing things yourself or working with others, it’s always helpful to keep all your activities organized in one place.
You can make a super easy task list that helps you track what you’re doing, how far you’ve gotten on each task, and what your next steps are. You’ll be able to focus more on what you’re doing and less on figuring out what you’re supposed to be doing next.
It’s a huge relief to have all your tasks laid out, labeled, and sorted. Once they’re written down in an orderly fashion, you can free up a lot of mental space to focus on doing your best work.
5. Simplify Onboarding
Remember that centralized information database we mentioned before? Think about how easy it would be to onboard a new person to your marketing team when you already have everything they need in one place!
You can put simple onboarding documents, reference documents, and other helpful resources into a specific Notion board for new team members. Any time you’re bringing someone in, they can easily find the information they need to get up to speed while having access at any time for reference later.
All you have to do is share access to the new member and you’re set! Think of how easy this would make it to run a complex project with many different freelancers coming in and out, such as a faceless YouTube channel.
6. Build a Functional Marketing Roadmap
Notion is great for making a roadmap of your marketing plans before you get started. Using a custom table or a calendar view, you can lay out all the steps needed to make a marketing campaign a success, the due dates for those steps, and who’s responsible for them.
If you want to take things up a notch, you can also tap into some free templates to make your roadmap even more impressive. Notion templates are plug-and-play. Download a template from your Notion account and you can start using it right away to make the roadmapping process as easy as possible.
7. Segment for Teams vs Clients
One of the convenient parts about Notion is that you can create various levels of access for different people using your pages. Every time you create a page, you can choose who has access to it. This can be based on individual email addresses and usernames or on groups you make for your users.
Groups are a simple, straightforward way to allow or restrict access to different pages of your Notion workspace. For every page you set up, you can allow access to relevant groups. Once that’s established, you can instantly give access to those who need it.
For example, you can separate your marketing team pages from your client-facing informative pages. If you’re providing clients with information about a product or service they’re getting from you, you can put them into the “client” group, which will provide access only to the pages that are relevant to them. Your team can be in a “marketing” group that has access to more functional, backend pages.
Another example is using Notion to track lead data. Since this data could be sensitive, you don’t want it to be accessible to everyone. You can limit access to the lead data to only those who need it while still allowing people to use every other Notion board freely.
8. Measure the Real Impacts of Your Campaigns
We’ve already talked about centralizing your campaign monitoring, but there’s another part to that that can make it even more powerful.
Every Notion page in a workspace can reference data that’s put into other pages and databases connected to that workspace. Because of this, you have the opportunity to make some pretty elaborate formulas that draw data from a ton of different pages at once to give you a complete picture of what’s happening.
Instead of running the numbers for yourself in a bunch of different places, you can have pages that keep track of numbers on an ongoing basis so you’re always up-to-date. You may need a little help to get your formulas worked out, but once you start using formulas you’ll unlock a whole new world of marketing data management.
If you’re looking for something to help you structure your workflow and keep your marketing efforts going strong, Notion may be the right tool for your toolkit. Why not give it a try and see how much more you can accomplish each day!
