How to Make Money through Microblogging

Of all the blogging trends that have come up, microblogging is one of the stickiest. It’s working well for millions of people and businesses around the world, and it can work for you too!

So, what is microblogging and how can you use it to make more money? Here’s what you need to know.

What Is Microblogging?

Microblogging is a type of content posting where you take the information you would normally put into a blog post and condense it down into shortform content. This content can be images, videos, or text. Regardless of format, microblogging content is value-packed content in bite-sized pieces.

While there are different ways of doing it, most microblogging posts include information about a topic related to your business or niche, trends, data analysis, announcements, or audience engagement cues.

Microblogging vs Social Media Posting

There’s a lot of overlap in social media posting and microblogging, but it’s not the same thing. Social media platforms allow for an enormous variety of content from different creators, businesses, and individuals. While social media posts can contain absolutely anything that fits in text, images, or videos, microblogging is a specific type of content that can sometimes be posted to social media.

Unlike general social media posts, microblogging contains valuable information that’s related to your business in some way. It’s meant to be like regular blogging – only much shorter!

Microblogging doesn’t have to be done on social media platforms either, which is another distinct difference. You can microblog anywhere, including on your own self-hosted website or on traditional blogging platforms like Medium. Tumblr and Reddit are popular microblogging platforms.

With Microblogging, you’re putting your valuable blog-type content into a shortform that’s easy to digest and engage with. It takes less effort, allowing you to post more regularly without having to change up your schedule too much.

6 Ways to Make Money Microblogging

If microblog posts are so short, how can you make anything of value out of them?

Here are 6 ways you can make money through microblogging:

Affiliate Links

The simplest way to monetize valuable content is to attach affiliate links to it in some way that makes sense. Find products that fit with what you’re discussing, then link to them occasionally in your content.

Affiliate links work well with microblogging since you’re normally giving advice, sharing a unique perspective, or informing your audience, leaving a natural gap for a product reference. Affiliates can also be used to earn a commission on products or services you were already planning to mention. If you’re already going to talk about another company’s product, why not earn some affiliate commissions from it as well?

You can use a large platform like Amazon to access many different products for affiliate links or stick to individual products, services, or companies that offer affiliate programs. Always link out to products that make sense with what you’re posting about.

Selling Courses

Because microblogging often focuses on informative content, it’s a great lead-in for selling courses you’ve created for your audience. Tweet threads are especially good for this since you can draw people in with good information and then sell them the course to learn more if they make it close to the end of the thread.

Courses are an easy sell for microblogging. A good post thread can lead naturally into a course that covers a topic more thoroughly. Since microblogging is short and succinct by nature, it makes sense to point the reader to something that will explore the topic in more depth, if they’re interested.

This can apply to selling webinar attendance as well. Even if your webinar is free, you can get sign-ups from a good microblogging thread, and then use the webinar to upsell into a full course or other product/service you offer.

Selling Services

Just like courses, selling your own services as an expert is a great way of making money from microblogging. Follow up a series of informative posts by advertising how you can provide a service that addresses the issue.

For example, you can make a thread about the importance of working with an experienced graphic designer, then slip in a CTA offering your own graphic design services. Or, after a microblog post giving tax advice, advertise your tax preparation service.

Whenever you’re discussing a topic that’s directly adjacent to a product or service you offer, you can put in a CTA that mentions what you can do in the situation. By regularly mentioning your services to your audience, you’ll keep yourself at the forefront when they need that service. You can also earn new customers immediately when your posts are read by the right audience.

Audience Surveying

In the information economy, data is valuable. Collecting direct data from your audience through surveys, polls, and other interactive posts can give you a leg up to create value for our customers. You can do this in two different ways.

First, you can use the data you collect to create content that’s more targeted to your audience in the future. By using the actual data they provide, you have better insight into their problems and their needs, which you can address head-on. Give a new perspective that others haven’t shared or address a specific niche problem that’s been brought up by your audience.

With more targeted posts, you can draw more people into your monetization. You’ll have a greater impact when you speak directly to your audience’s needs.

The other way you can earn from data collecting posts is to use them to pull more traffic to your website itself. By collecting results from your audience surveys, you can put together long-form content pieces that detail survey results and what those results mean for the industry at large.

Direct data compilations, such as survey results analysis, are very linkable and good for other people who need a primary data reference. This is good for your website in the long run, providing a higher level of perceived authority and giving you strong SEO as you grow your backlinks.

Redirecting to Money Makers

Instead of making money from microblogging itself, you can use microblogging as the wide end of your sales funnel. It’s a great way to keep your brand top of mind and gently push people to visit your website, online store, or other money makers.

You don’t have to include CTAs in every piece of content. Just make sure you’re sprinkling them in where it’s relevant. Focus on growing and strengthening your audience, then show them the different ways they can engage with you if they want to connect further.

The good thing about microblogging in this context is that it’s a low-commitment entry point for new people. No one has to spend to see your content, but they can choose to engage with you in a more meaningful way in the future. Always make sure you’re providing pathways to this as you post!

Generate UGC

Microblogging can be used to stimulate more authentic engagement from your audience, or user-generated content (UGC). Discussing topics that are important to your audience can start conversations you can use later as social proof. For example, by directly addressing the problems your audience faces, you can get interactions in the comments of the post with people telling their stories.

These comments and other interactions can be used to show how people are connecting with you or your business, as well as how you’re addressing real needs. UGC is a powerful tool because it acts as social proof of what you do and how what you offer impacts actual people’s lives.

Even though the posts you’re making are not directly pushing people toward a spending point, positive interactions from others encourage new customers to take the dive by showing them the actual results they can get.

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Microblogging is a great strategy to help you grow your online presence without putting a full, complex content writing operation in place. Start now and get on track to earning more for your business!