Sell Digital Products Without Ever Creating Them (PLR)

The internet is stuffed full of content. With more than 1.13 billion websites in existence today, there’s already a staggering amount of digital content out there. Why should you waste your time, effort, and money on creating even more new digital products when you could be making money selling products that have already been made and proven?

Start making money sooner by tapping into the vast world of PLR products.

What Is PLR?

Private Label Rights (PLR) refers to digital products and specific content you can license in exchange for a set fee. These are digital products you can modify or change and resell on your own, with your own branding.  

With PLR products, you pay a one-time fee for the right to resell a pre-made digital product, like an ebook or a course. You can also purchase the rights to use digital assets like designs, templates, or blog content in your own physical products or your marketing. An example of this might be purchasing the rights to someone else’s design that you will sell on print-on-demand (POD) merchandise.

How It Works

Not all content is available for PLR deals. You need to find content that’s been specifically licensed for PLR, usually through a marketplace like PLR Hustle.

With PLR content, you are paying a one-time fee to gain access to reselling rights. Check the licensing agreement for the specific terms of the deal. Most deals should allow you unlimited rights to modify existing content, use your own branding, and resell or distribute products indefinitely. You get to keep all the profits and use the products however you wish.

Do Your Own PLR Products?

While you don’t own the products all-out, you own the rights to resell the product anywhere, which is as good as ownership in most cases. There are few restrictions on PLR content, depending on the licensing agreement. While many PLR products allow the content to be modified, you should check the specific content’s license to make sure before you make any edits.

Keep an eye out for PLR deals that require attribution rights. You can still use these exactly like other PLR products, but you will need to attribute the original author of the work.

The main difference with PLR products is that you won’t have exclusive rights or copyright of the product. If you’re purchasing PLR products that match well with your target audience, this won’t be an issue.

Why PLR?

Although the arrangement might sound odd if you’re new to it, PLR products offer a great opportunity to business owners, entrepreneurs, influencers, and creators alike. PLR products allow you to sell top-quality digital products or populate your website with great content without having to create it yourself!

It takes a lot of time (and usually a lot of money) to build up a wealth of great content. If you’re trying to sell digital products, it can take months or years to create the kind of valuable digital products you want to fill your eCommerce store with.

Everything from blog posts to ebooks and courses can be purchased under a PLR agreement, giving you access to so many resources you can present your own audience. Licensing PLR products tends to be far cheaper than creating equivalent content of your own, so you can get a head start at a bargain price.

What else should you know about PLR?

Here are a few other benefits of PLR products:  

• Instant availability – level up your content or product offerings at any time
• Brandability – Boost your authority by attaching your name and logo to top-quality content
• Simplicity – No need to hire content creators or go through the creative process
• Adaptability – Take existing content and customize it to fit your target audience perfectly
• Diversity – Spread to any or every new market with a wide variety of PLR products and topics
• Value Addition – Offer digital products and content of all types, even outside your strengths

PLR products are a fantastic option to help you make money by offering great digital products to your audience.

If PLR sounds right up your alley, here’s how you can get started using these products to make real money for your business.

How to Make Money from PLR Products  

The only thing stopping you from making money with PLR products is not getting started now! Take one of these ideas, or your own creative idea, and run with it.

Selling ebooks

Ebooks are some of the most popular PLR products. They scale perfectly with your business, provide a high level of value to your audience, and make for an easy item to purchase online.

There are many ebooks available through PLR deals, including bundles of similar ebooks you can offer as a package deal to your audience. Offering high-quality ebooks for sale is a quick way to provide a lot of value and lean on the knowledge of other experts in your field.

An easy way to start selling PLR ebooks is to find titles that mesh well with the message you’re telling your audience, and then recommend them within your content. This can be through social media, blog posts, or your website content itself. Anywhere your audience is listening, point them to the ebooks you’re selling as a way to take the next step toward their goals.

Selling other digital products

Ebooks aren’t the only thing you can sell to make money. Find PLR products that fit what your audience wants, such as digital artwork, designs, templates, software, graphics, audio, and more. Whatever digital products your audience has an appetite to buy, find a PLR version to offer them immediately.

Just like ebooks, digital products make a great CTA for your audience who want to act on the information you’ve provided them. Make sure you’re matching the digital products you’re selling to the goals of your target audience.

Affiliate sales with PLR blog content

Since you can get blog post content and articles through PLR licensing, why not use some of these as content on your website that links off to affiliate sites you’re connected to? Make sure you pay for content that allows for some modification, so you can add your own affiliate links and make them fit well into the content itself.

This is a simple way to make PLR blog content work for you passively.

Course creation

While some full courses are available through PLR deals, you may also find ebooks or short courses that you can use to supplement your existing course content. Purchase PLR products that fit with the courses you’re offering your audience, then offer them as part of the learning package.

You can take all or part of the PLR content and integrate it into your coursework as part of the curriculum. This can give you a foundation to build a more specialized course around or can provide diversity in teaching styles and materials to give your students.

How to Start Selling PLR Products  

Now that you know how you can make money from PLR products, how do you actually start seeing that benefit today? The first step is evaluating what you need.

Evaluate Your Brand Goals & Audience

Take a look at your overarching brand goals and your target market. What need are you helping them fill? What is your aim as a business?

You need to have an honest picture of what you’re trying to provide your audience before you go looking for PLR products.

Find the Right Products

With your goals and your audience’s goals in mind, start looking for PLR products that help meet those goals. Head to a marketplace like PLR Hustle and browse through what they offer.

PLR Hustle is a great place to get affordable, top-quality ebooks and other digital products you can resell to your audience. Help your audience excel in their business, improve themselves, and achieve the best version of themselves!

Finding the right marketplace is always the first step to making PLR products work for you. Browse through PLR Hustle’s library of incredible content and see what you can use to add value to your audience.

Value Adding & Branding

Once you’ve found products that work for your business, your next step is integrating them into your business. Whether you’re starting something new or adding products to an existing business, it’s all about matching the right products to what you’re saying.

For example, if you’re creating content about making money online, an ebook about a digital business strategy could be a great fit.

Or, if you’re talking about decorating your space, you can take PLR artwork and put the designs on POD products for your audience.

Always stick with products that add value to your audience and match your brand. If you find content that you can improve to make it even more valuable before selling it to your audience, even better!

Setting Up a Selling Platform

If you’re just starting to sell digital products directly to your audience, you’ll need a platform that will allow you to sell products, process payments, and make online deliveries automatically. You want this process to be fully automated, allowing your customers to download the digital products they’re purchasing immediately, or to order POD items directly.

Sellfy is an ecommerce platform you can integrate directly into your WordPress website. You can also use it through social media to create a unified front everywhere, allowing your audience to access products from anywhere.

With your ecommerce platform setup, you can start listing your PLR products and get them into the hands of your audience right away.