Did you know you can make money on Instagram without ever having to create content for yourself? With Instagram theme pages, you can earn a regular income by curating posts for your audience and carefully crafting a page that attracts high views and engagement.
What’s the deal with Instagram theme pages, and how can you make it work for you? Here’s what you need to know to get started with your own account today.
What Are Instagram Theme Pages?
Instagram theme pages are accounts that curate and share content related to a specific topic or niche. These accounts do not create content. Instead, they exclusively act as curators to present the best content in their theme.
Themed accounts are faceless, unlike most popular influencer pages. They can monetize in the same ways as influencers, but they aren’t dependent on a single person to maintain the posts.
In general, themed accounts provide people with a central location to get awesome content about a topic they love. Because they’re curated feeds, these accounts can present all the best content without having to create anything original.
Examples of Theme Pages for Instagram
It’s easier to understand what a themed Instagram page is when you can see it for yourself. Here are a few themed pages that demonstrate what they are and help you get the concept for yourself:
This page has an enormous following of more than 28 million people. It’s a curated feed of memes, gossip, and trending news. Because of their success, there are many spinoff accounts also connected to the main page. This page posts far more regularly than some themed pages because of the niche it occupies, sometimes posting more than 20 times per day.
Posting about hot pop culture topics and inspirational spiritual messages, this themed page has built a following of more than 2.7 million people. Regular posts around a specific pop culture niche have helped to grow the following steadily over the years.
Meme pages are legit Instagram theme pages. This is an example of a highly successful meme page on Instagram. Running for years, this page posts a few carefully selected memes per day, all fitting into their specifically crafted aesthetic.
Focusing mainly on rap-related content with a sprinkle of other pop culture news mixed in, this themed page has a very strict aesthetic they adhere to. The page posts frequently throughout the day, this account has an incredibly large following close to 12 million people, with high engagement on each of their posts.
Although it doesn’t have the millions of followers that some of the other pages on this list have, 260k+ is still a hefty following that’s highly monetizable. This page is dedicated to cute pet posts people love to see on their feeds. They have a particular style and color palette that they stick to.
Making Money with Instagram Theme Pages
Potential earnings: $400 – $40,000+ per month

Making money on Instagram is possible once you have a large enough following. As long as you can amass 3,000 or more followers, you can start monetizing. These need to be real followers, not bots or fake accounts. If there’s no engagement on your account, there’s no monetization.
It’s better for monetization if you have a highly engaged following. Engagement matters more than sheer numbers.
Whatever your followers look like, here are a few ways you can work to monetize your Instagram theme page:
Affiliate Links
One of the simplest ways to make money through an Instagram theme page is through affiliate sales. Sign up for an affiliate partnership with a company that sells products related to your niche, then use those links in your stories or boosted post captions.
This is a good source of passive income. The biggest downfall is that you can’t post links into Instagram post captions unless you’re running that post as a paid ad. Boosting a few posts as ads can boost your affiliate revenues, but only after you’ve gotten some momentum so those ads can pay for themselves.
Sponsored Posts
Some brands may want to advertise to your audience, especially if you’ve got an engaged user base following you. They can offer to sponsor a post, meaning they will pay you to post about them on your page.
Sponsored posts usually come with conditions about what you can say, but you generally have creative freedom to ensure the post fits into your own content seamlessly. The amount you can get for sponsored posts varies widely, based on both your following and the niche you’re operating in. The better your audience numbers (engagement and size), the more you can make.
Niches with more profitable products also tend to pay more for sponsored posts. These are high-value niches like business, making money, fashion, and beauty. In general, niches with high CPC costs in Google will likely give higher payouts for sponsored posts, if you can appeal to them.
Brand Partnerships
Partnerships are a step up from sponsored posts and they usually come with a larger audience. This is where a brand will work with you on a regular basis to promote their products to your audience. Some partnerships are exclusive, where you are expected not to work with competing brands. Others are non-exclusive.
With a partnership, you’re usually required to post a number of times per month, promoting specific products or services in exchange for payment. If you can get a partnership with a good brand, this can be a great monetization strategy for your account. However, you’ll need to demonstrate the value you can offer the brand through working with them.
Selling Products
Digital products do well online. You can sell them without having a huge distribution operation and they’re incredibly scalable. PLR products make great Instagram products as well, as long as you get hooked up to the right creators.
PLR Hustle
Purchase the rights to resell other creator’s digital products, including ebooks, digital art, and more.
Any type of product can be sold through Instagram, but digital products are nice because they provide instant gratification. The viewer can immediately get satisfaction from their purchase. There are also far fewer obstacles between seeing the advertisement and buying, encouraging more people to take the plunge as an impulse buy.
Build an Email List
Although an email list doesn’t provide money on its own, it gives you an excellent opportunity to earn more in the future through other marketing emails. A solid email list gives you a direct line to communicate with people who have already expressed some kind of interest in what you do.
When your email list grows, you can start an email marketing campaign and earn money from a variety of sources, including connecting that email list to other online ventures you’re running.
Read more: Foolproof Ways to Grow Your Email Marketing List
Account Selling
The ultimate jackpot for monetization is selling your themed page to an interested buyer. Because a successful account has a large, engaged audience, it’s worth a lot to people and companies who need to get a following fast.
A great example of this is the Instagram theme page @daquan. In August of 2023, the account was purchased by Warner Music Group for $85 million, an incredible amount for a well-performing account. The @daquan page and other connected pages had a total of 40+ million subscribers, with 85% of those being Gen Z users who are often hard for brands to connect with.
How to Start Your Own Instagram Theme Page
Making money through an Instagram theme page has never been easier. Here’s how you can get started on it today.
Choose Your Theme
Because it’s a theme page, the theme you choose is the most important decision you’ll make while setting up your new account. Take your time and choose a theme that people want to see and that you have some interest in. Look for a topic that’s as visual as possible, because you need a wide variety of content to choose from when you’re curating posts.
The best themes tend to be aspirational. You want to post about something people enjoy and want to see more. Some examples of aspirational themes are:
- Travel
- Fitness
- Fashion
- Food
- Lifestyle
- Business
- Real Estate
- Gardening
If you’re not going for aspirational, you can also choose to theme your page around entertainment, motivation, or another popular topic. Examples of this would be meme pages, motivational quotes, or religious quotes. As long as you can find enough content to repost to your page, it can work.
Once you narrow down the broad category you want to post about, you need to niche it down to something a little more specific.
Niching helps you appeal to more people directly. If you create an account on too broad a topic, your message won’t be personal enough to appeal to most people. By niching down, you’ll be able to more easily find content that fits and craft your account to appeal to a specific target audience.
Develop an Aesthetic
Your aesthetic can be anything you want. The main thing is to make it match across your whole account. When developing an aesthetic, think about color schemes, filters, Instagram post types, and image styles. For example, you could designate that your aesthetic revolves around navy blue and white with no filtered and high-quality images featuring people.

Consistency is king with themed pages. You want your whole account to match your aesthetic, from the posts to the highlights, the bio, and the logo. It can be helpful to create an aesthetic profile that lists the specifics of what you’re looking for. In this profile, you should include details about the:
- Color palette
- Content types
- Posting schedule
- Caption templates (if any)
- Focus hashtags
- Comment response templates
The more descriptive you get, the less you’ll run into issues questioning what fits and what doesn’t. A thorough profile also helps when you want to outsource any of the account’s functions since you’ll be able to provide clear guidance.
Curate Your Feed
Now that you’ve decided what your page will be about and how it should look, it’s time to get started. To begin, look around and find at least 15 posts to share on your page. This gives you at least enough content to fill a phone screen if someone clicks on your profile.
While your profile is active, you should be publishing regularly. Try to share a minimum of 2-3 posts daily to keep your account lively. Since you won’t be creating content from scratch, you can quickly find and share posts that match your theme and aesthetic. Make sure you’re ALWAYS crediting the original creator!
The other part of curating a good feed of posts is to regularly track your analytics and adjust what you’re sharing. Making tweaks to your content will help you stay on top and keep new people coming in. Engagement and reach are the most important metrics to look at, but it’s good to keep an overview of everything that’s going on.
Content can be images or videos, as long as they fit the aesthetic. Use a mix of both and see what performs the best. You want your Instagram feed to feel as authentic as possible.
Plan for Monetization
Before you get any kind of monetization offers or partnerships, you need to plan for how you’ll handle them. What kind of monetization avenues do you want? What kind of brands will you partner with?
Make sure you only take up monetization methods that match your overall brand aesthetic and work with the image you’re putting out for your target audience. Monetization cannot come at the expense of your account’s theme or you’re putting your long-term performance at risk.
Connect and Advance

Collaborations are a powerful tool to grow your account and improve engagement. Always credit the original creator, give shoutouts to creators in your space, and reach out to ask for opportunities to boost each other.
Any collaborations you do should be presented as a win-win scenario. For the highest success rate, you need to offer other creators something at least as valuable as what you’re asking from them. Shoutout exchanges are one of the simplest ways to get started, and they can bring engagement from the other person’s page to yours fairly simply.
Keep Up the Momentum
When all the groundwork is set up, you’ve already gotten past the hard part! From there you just need to keep it going. Spend an hour or two per day finding the best posts to share, engaging with others, and analyzing the content trends.
The longer you keep it up, the better chance you’ll have to make your Instagram theme page profitable. Although it’s easier said than done, anyone can do it if they’re willing to put in the time and effort.
The only thing standing between you and a successful Instagram theme page is getting started. Get a niche, find your aesthetic, and start building and growing your own page. Making money is never guaranteed, but you’ll never know if you don’t give it a try!