AI tools are popping up every day. It’s not all about auto-generated images, videos, and text. Although content generation is part of the equation, there are so many other ways to use AI for your benefit without giving up control of what you’re posting!
Using AI tools for social media can boost your output and make you far more productive. Here are a few ways to use AI that won’t interfere with the quality of your content.
Idea Generation
Brainstorming can be difficult and time-consuming, especially if you’ve been doing social media for a long time. AI can be a great resource to help you generate new ideas for content without actually using AI to generate the content itself.
With a well-written prompt, you can use basic AI chatbots to help you come up with a long list of content ideas.
Generated ideas may not all be good. A lot of them will probably be unusable. But, some of them could be excellent ideas or they may point you toward something else you didn’t think about before. Having a large list of ideas in front of you can open your mind to new possibilities and unlock your creativity.
AI can be a valuable brainstorming tool that speeds up the process of coming up with ideas. Considering how vital this first step is for keeping your social media accounts relevant and lively, using AI tools to expedite the idea process allows you to spend more time actually making content.
If you’re considering using Notion for your digital marketing, you can tap into Notion AI for this without having to add a new tool to your stack.
Captions & Product Descriptions
Any text captions that need to be informative rather than creative can be generated by AI. Since these descriptions are more about informing your audience or explaining something specific, they are a prime candidate for generative AI.
AI doesn’t do well with creative writing in most cases, but it excels at straightforward, informative text with a clear briefing. So, if you’re having trouble writing a lot of descriptive content or captions for social media posts, try using AI to cut through the drudgery.
Analytics & Analysis
Besides text generation, AI programs are also excellent at taking large amounts of data and identifying connections and useful similarities. They can scan through datasets and analyze specific trends from all sorts of different sources. It’s helpful to use AI for this type of analysis when you want to have access to a lot of data with no real way to scan through it.
A good example of how AI can be used is to analyze follower sentiments based on the comments on your posts. This type of analysis will draw on the words used by commenters to get a general picture of how people feel about your brand. Information like this can help you make more informed decisions about your content and how you communicate with your audience.
Another thing AI can do with data is present information in a way that’s easier to read and understand. Large datasets can be difficult to sort through on their own, but an AI can make it much simpler by giving some context to data and presenting it in a cleaner format.
Auto-Generated Closed Captions
Closed captioning is important for accessibility. Video content with closed captioning generally performs better because people like having a reference point to read along when someone is speaking.
People view content in a variety of ways. While some people may be unable to hear or understand the speaker in a video, others just prefer to watch videos without their sound on or with low volume. Accommodating these people makes your content accessible to a wider audience.
Instead of making closed captions for all your videos individually, you can use AI to generate captions on all your video content. These closed captions aren’t always perfect, but they tend to do a good job on videos where the speaker’s voice is the central focus.
Identifying Trends
If you’re trying to stay relevant, trends can be a good way to bring in new people. It’s good to keep in touch with the direction things are going in, and AI can help!
Use AI tools to scan social media posts in your industry and niche to see what kind of content is trending. These tools can observe public posts from a wide range of creators, even ones that you don’t follow, bringing you a solid report on what’s going on in your industry.
While it’s impossible to predict trends with 100% certainty, an industry trends report can be helpful when you’re planning your content calendar. Utilizing AI makes it even simpler to stay in touch with trends and make the type of content your audience wants to see.
Creating Influencer Lists for Collaborations
When you’re looking for opportunities to collaborate or hire influencers, it can be difficult to find people who meet your criteria to work with. AI can help you scan through creators to find people who could mesh well with what you’re looking for.
Use an AI tool that can come up with a list of influencers for you to narrow down. Taking out the legwork of searching through social media for creators gives you more time to evaluate the options in front of you and focus on making your content instead of doing background admin work.
When you’re reaching out to larger influencers you may not need much help, but if you want to compile a list of smaller creators to work with for influencer marketing collaborations, AI can be a highly valuable resource.
Online Chatbot Service
Many companies are already using chatbots for basic social media customer support. Chatbots are great for this since they can respond to queries immediately with natural-sounding language. They’re more comfortable for people to chat with and they can provide chat support 24/7 for simple issues. More complicated issues can be addressed later by real people.
Chatbots can be programmed to answer specific common questions as well as tap into your customer service database to find solutions for customers who message your accounts. This way, people can get basic customer service from your social media accounts whenever they need it, without you having to pay attention to your DMs all the time.
Anything the chatbot can’t answer can be referred to you or the account manager to be answered.
Content Curation Assistance
If you’re running an Instagram theme page or any other curated content account, AI can help you find posts that match your account’s aesthetic and content needs.
Since these types of accounts are all about aesthetics and maintaining consistency, you can give a great blueprint to an AI tool and have it scan for posts that match. You can then pick from those posts to keep your account going strong.
Don’t rely fully on AI to get the content for your theme page accounts. While it’s good at picking posts that match the requirements you give it, you need a personal touch to sort through posts and find those intangible things that make your account unique!
Translations
AI translations shouldn’t be used for business purposes, but they can be a great tool to spread your content in other languages. If you want to spread social media content to a wider audience, offering content in another language can be a great way to reach more people without doing double the work.
Simple translation can be done with AI. If you want the best quality, pay someone to read through your translated content to confirm that it’s okay. This costs a lot less than translation and can save you from publishing something embarrassing.
If you want a simple way to spread your content more widely, post video content with translated captions or an AI-generated voice using your script in another language.
AI can’t replace you in your socials, but many different AI tools can greatly enhance your experience and make it easier for you to keep things going strong. Try it out today and see for yourself!
